Custom meal plans, a full training programme, and an AI coach that adapts to your real life — not a perfect one. Launching soon at $49 a month, not $250+.
The people who hire coaches get results. Everyone else guesses. The fitness industry has been perfectly split between tools that track and coaches that actually coach — with nothing affordable in between.
Until now.
A quality online coach costs more than most gym memberships. 95% of the market is completely priced out.
MyFitnessPal, Cronometer, Fitbod — they record what happened. They never tell you what to do about it.
Had beers last night? Ate off plan? Feeling terrible? Every existing app leaves you completely on your own.
Every feature you need, built around the idea that your coach should know your whole day — not just one part of it.
This isn't a FAQ bot. Tell Clio what you ate, how you're feeling, or what you want to change — and Clio does the work. Logs food. Swaps exercises. Updates your plan. All in real time.
Real menu data — not guesses. Say what you ate in plain English. Clio finds exact macros, shows you a confidence level, and logs everything instantly. The dashboard updates in real time.
Not a template. Clio builds your split based on your goal, schedule, and experience level — then rebuilds it whenever your life changes. Change exercises, add days, or reschedule through chat.
14-day animated weight graph with a trend line. 7-day macro averages. Daily logging streaks. Body measurements. Everything you need to see that the work is paying off.
When you mean business, Discipline Mode rebuilds your entire plan in one tap. Shorter rest times, more cardio, higher protein targets. Clio's tone shifts too — less encouraging, more demanding.
This is what separates Clio from every other fitness app. Real coaching for the moments that actually happen.
Age, weight, height, goal, activity level. Two minutes of onboarding. Clio uses this to calculate your exact targets using the Mifflin-St Jeor formula.
Clio builds a full training split and meal framework matched to your goal — fat loss, muscle gain, or maintenance. Real exercises, real macros.
Log food. Ask questions. Change your workout. Clio responds like a real coach — specific, fast, and available whenever you need it.
Your weight trend, macro averages, workout volume, and streaks all update automatically. See the results before you feel them.
Cheap apps track without coaching. Human coaches coach without scale. Clio is the only product that does both.
| Feature | MyFitnessPal | Human Coach | Fitbod | Clio |
|---|---|---|---|---|
| Price per month | $20 | $250+ | $13 | $49.99 |
| Custom meal plan | Partial | ✓ | ✗ | ✓ |
| Custom training plan | ✗ | ✓ | ✓ | ✓ |
| Live AI coaching chat | ✗ | Human | ✗ | ✓ |
| Real-time plan adjustments | ✗ | Slow | ✗ | ✓ |
| Restaurant macro lookup | Partial | ✗ | ✗ | ✓ |
| Available 24/7 | ✓ | ✗ | ✓ | ✓ |
| Progress trend graph | ✓ | Varies | ✗ | ✓ |
These users already believe in coaching — they don't need to be sold on the concept, only the price. Lowest CAC, highest conversion rate.
Reads fitness content, tracks loosely, trains 3–5x a week. Knows something is missing. Clio gives them the structure they've been looking for.
Values convenience over cost. Wants a system that works when life gets chaotic. Lowest churn once onboarded — they stick because it actually works.
The same formula Clio uses — Mifflin-St Jeor BMR × activity multiplier. See your numbers before you sign up.
These are your numbers. Clio builds your full plan around them — automatically.
Join the waitlist →No feature gating. No paywalled coaching. Everything Clio can do is available from day one — at a price that makes a real coach accessible to everyone.
Clio is powered by the Claude AI from Anthropic — the same technology behind some of the most advanced AI systems in the world. There's no human behind the chat. Clio uses your full profile, daily log, training plan, and conversation history to give you coaching that's specific to you.
When you name a specific restaurant, Clio uses menu data where available. Each food shows a confidence badge — "Menu data" (green) means exact restaurant macros were used. "USDA database" or "Estimated" (amber) means it's a close approximation. We're transparent about the source on every single log.
Yes — just ask Clio. You can swap exercises, change rep ranges, reschedule days, add cardio sessions, or completely rebuild your programme. Everything executes live in your plan with a confirmation card showing exactly what changed.
Discipline Mode tightens your entire plan in one tap — rest times decrease by 15 seconds, cardio sessions increase by one per week, and protein targets move to 2.4g/kg. Clio's coaching tone also shifts to be more demanding. All changes restore perfectly when you turn it off.
Yes. Clio is launching as a web app and a downloadable iOS and Android app simultaneously. All your data syncs across devices in real time — start a conversation on your phone, continue on your laptop. No data lost between devices.
None at all. The waitlist is completely free and has zero obligation. We'll email you when Clio is ready to launch, share progress updates, and give you the option to lock in the founding member rate. You can unsubscribe at any time.
ChatGPT doesn't know your macros, your training plan, or what you ate for lunch. Clio knows everything — it has your full profile, today's food log, your training split, and your entire chat history. Every response is personalised to where you are today, not a generic fitness answer.
We're in the final stages of development and building our waitlist now. Everyone on the waitlist gets first access when we launch, plus the founding member rate of $29.99/month — locked in forever, even as the standard price increases.
Launching soon. Join the waitlist and get early access, the founding member price locked in forever, and direct input on what gets built first.
Clio is launching soon. Join the waitlist now and you'll get first access, the founding member price locked in permanently, and direct input on the features we build first.
No spam. Unsubscribe anytime. Free to join.